A brand new marketing campaign has been launched by the World Journey & Tourism Council (WTTC) calling on governments world wide to restart worldwide journey and allow the world to ‘Reunite’ as soon as once more.
After greater than a 12 months of lockdowns world wide as a result of Covid-19 pandemic, the brand new marketing campaign will showcase the significance worldwide journey has on people and companies.
It should additionally encourage travellers to share with the world, the constructive influence journey makes to their lives and psychological well-being.
By its social media channels, Reunite will urge folks from all corners of the globe to share their very own tales of how tourism has made a distinction and adjusted their lives.
WTTC believes while tourism makes a big contribution to economies world wide, it additionally supplies an important means for people to attach, expertise and uncover cultures world wide.
The marketing campaign launches with a feelgood and constructive video displaying how now could be the time to get the world transferring once more, to reunite households, mates, colleagues and communities.
As vaccination rollouts advance in lots of international locations world wide and as instances start to drop, it will be significant for governments to recognise what tourism brings to the economic system and the inhabitants as a complete.
It’s equally as necessary to recognise that some areas and international locations are nonetheless battling to place the pandemic below management, and that almost all of vaccinations have been in developed international locations.