Hospitality analytics agency Knowland has launched its month-to-month conferences and occasions information for March.
Most notably, March U.S. group conferences quantity elevated 42.5 p.c over final month.
Whereas company continues to prepared the ground from a segmentation perspective, there have been a number of giant sports activities tournaments, house reveals, bridal expos and mid-size affiliation occasions all through the month.
The typical variety of attendees in March was 61, in comparison with 131 in March 2020. Conversely, the typical quantity of house utilized in March 2021 was 2,512 sq. toes whereas conferences in March 2020 averaged 2,104 sq. toes.
The highest 5 development markets in March have been Austin, Texas; Chicago; Nashville; San Antonio; and San Diego.
Company conferences signify the biggest market phase, accounting for 60.7 p.c of whole conferences for the month.
“March tempo picked up dramatically and development was realized throughout major, secondary and tertiary markets,” stated Kristi White, VP of product administration, Knowland. “The variety of attendees elevated this month—whereas nonetheless solely about half the attendees in comparison with this time final yr, it’s a big enhance over the previous a number of months. Teams are nonetheless required to make use of extra assembly house for fewer attendees, and this can probably proceed for some time. However the excellent news is conferences are occurring and every month we proceed to see extra development.”